We hear a lot about team culture at the elite levels of sport whether it's the Sydney Swans Bloods Culture or Richmond's team culture of recent years or in other sports such as the All Blacks in World Rugby and the San Antonio Spurs in the NBA.
At local/amateur level it's never really given enough of a push to be instilled over a long period of time and thus entrenching itself within the club itself.
With salary cap crack downs and the points system being implemented in heavily in all leagues now, the ability to build from within your own football club is HUGE but it never happens by chance.
By creating your club culture which should be based on you're club's location, history and beliefs, it can also help players and coaches to target that fit your culture model, which will make player identification, recruitment and development a lot easier as you'll have a way clearer picture of who you need and what you need them to do at training and on game days.
Team culture is extremely multi faceted so I'm not going to try and make up a definition for it so I'll give you 20 pointers to help develop a new or further push your current, club culture.
The tips will be from many points of view such as from an individual player, the leadership group, coach or even team admin staff/committee members.
I've got 10 pages of notes on this so there will be more posts on this but let me know if you want more in the not-to-distant future...
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